Earlier this year, many of us received our regular February refund checks from American Express and some have already spent that cash back money. However, for those who use AmEx Costco cobranded card, next year checks might be the last ones; two companies are not extending 16 year partnership, and it is set to end by the end of March 2016.
How that will affect you or me – a typical Costco customer, who regularly buy containers of berries, a case of soda, along with laundry and bathroom essentials?
Foremost, the case in not unprecedented – Before Costco-AmEx deal there was another one between Discover and Costco, which ended 16 years ago. Ok, if that was too far ago, here is another one – Costco Canada ended a deal with AmEx in September 2014.
After March 31, your Costco AmEx card will turn useless. Existing Costco True Earnings customers will likely receive a new offer from AmEx. The company will definitely struggle to retain these customers.
According to some insights from AmEx CFO Jeffrey Campbell, Costco customers accounted for about 10% of credit cards and 20% of lines of credit in an AmEx worldwide portfolio. What is even more important, these customers made on average about 70% of purchases outside of Costco.
Based on what happened in Canada, I would expect AmEx to offer one of the existing products – an AmEx Blue Cash Every Day card is very likely.
no annual fee
up to 2-3% cash back
Amazon Prime membership free
The card has no annual fee and offers cash back for the following categories:
In case if you make a transition to a new card, your credit score will not be affected. If you prefer not to get a new card, your score may take a hit; this can happen if your total credit lines will shrink, and credit utilization ratio will rise. It is even worse if the Costco card was one of your oldest card accounts – closing an oldest card account can lower your score.
Hint: You can try to sugar the pill by lowering a balance on all your other card accounts or by opening a new credit card with a good credit limit.
It was recently announced that an alliance of VISA and Citi Group won a new contract with Costco.
It is likely that there will be a transition period, when both cards will be accepted (and both AmEx and VISA payment options will be available at the checkout).
Then Citibank will issue a new Costco cobrand– a VISA card for your Costco shopping. The retailer will also start accepting all VISA cards.
Apparently, to keep customers interested in getting a new card and not just pay with any other VISA card, Citibank will need to offer a no annual fee card with an attractive rewards structure.
I expect a new card should be even better than existing AmEx true Earnings card with its 3% cash back on gas (including gas at Costco), 2% cash back on restaurants and travel purchases (including at Costco) and 1% on everything else.
the card was discontinued on March 2016
no annual fee with paid Costco membership
up to 3% back
Certainly, a great deal for me as a customer is that I will get a card with a truly worldwide acceptance for my Costco shopping.
Yes, after April 1st 2016 you will be able to use any VISA card at Costco checkout.
I think it is has more positive effects than negative.
First, you potentially can receive offers for two new credit cards, with no hard pull for your credit score (at least no pull from an AmEx side).
Second, you will be able to pay with any VISA card at Costco if you opt not to get a new City Costco card.
Finally, I expect a new co branded Costco card to be a better card than existing Amex Costco - with a better acceptance abroad and a reward structure geared towards everyday spending.